The Sober Curious
Starter Box
Everything you need to begin your alcohol-free ritual journey. Ashwagandha capsules, a Carmien herbal tea selection, and a bamboo tea box — curated together for your first 4 days.
Adaptogens
Bestseller
Ashwagandha Capsules
Full-spectrum root extract. 300mg per capsule — a clinically effective dose for stress, cortisol reduction, and deeper sleep. 60 capsules per bottle.
New
Lion's Mane Capsules
A calming cognitive stack. Lion's mane for focus and mental clarity; reishi for deep relaxation and cortisol balance. Your evening wind-down companion in capsule form.
Monthly Bundle
Two bottles of Ashwagandha and Lion's Mane — a full 30-day supply. The adaptogen benefit compounds over time; consistency is what makes the difference. Save when you commit.
Herbal Teas
Bestseller
Carmien Rooibos Wellness Collection
South Africa's finest rooibos — caffeine-free, antioxidant-rich, and naturally sweet. This curated selection of Carmien's wellness blends covers morning calm, afternoon clarity, and evening wind-down.
Ashwagandha with Ginseng, Ginger, and Chai Flavour
A vibrant and revitalising herbal blend, crafted from naturally caffeine-free Rooibos and enriched with the ancient adaptogens Ashwagandha and Ginseng.
Accessories
New
Bamboo Tea Storage Box
A beautifully crafted bamboo box with 4 compartments — designed to hold your tea collection and make it a visible, intentional part of your space. The ritual starts before the kettle boils.
New
Tea Glass With Metal Strain
Enjoy freshly brewed tea and elevate your everyday experience by upgrading to this tasteful and sophisticated tea glass made from heat resistant borosilicate glass.
New
Tea Infuser
Enjoy the perfect combination of convenience and flavor withe Simax's Tea Infuser. Equipped with a tea infuser, making it a hassle-free process to steep delicious loose leaf tea. Made from borosilicate glass.
Curated Boxes
Bundle
The Evening Ritual Box
Ashwagandha capsules + Carmien Honeybush & Chamomile tea + the Bamboo Tea Box. Everything you need to build a meaningful, calming end-of-day ritual instead of reaching for a glass.
Bundle
The Gift of Calm Box
The perfect gift for someone on their sober curious journey — or anyone who could use a moment of stillness. Carmien Rooibos Collection + Bamboo Tea Box, beautifully packaged.
Products are only the beginning
Every product here supports a ritual. But the mindset shift — that comes from the programme. Join 500+ South Africans reimagining their relationship with alcohol.